Home Retail Bw!tch launches its first exclusive retail outlet in New Delhi

    Bw!tch launches its first exclusive retail outlet in New Delhi

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    Bw!tch, India’s first designer intimate wear brand and a subsidiary of Genesis Colors, has launched its first exclusive retail outlet in Greater Kailash area of national capital.

    Bw!tch product range available at the outlet includes lingerie under six categories — Core, Occasional, Functional, Fun & Fantasy, Teen and Sporty, said a company press release. However, the range is also available at Shopper’s Stop, , stores and across Delhi, Mumbai, Bangalore, Hyderabad, Chennai and other premium retailers pan India.

    Genesis Colors is also the holding company of fashion labels — , Deepika Gehani, and . Along with promoting these designer labels, the company has also ventured into multi brand retailing with its luxury retail chain .

    — IndiaRetailing Bureau