Home Retail HyperCity ties with Nat Geo; to retail educational toys

    HyperCity ties with Nat Geo; to retail educational toys

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    (India) Pvt Ltd, part of the , joins hands with National Geographic to bring in an extensive range of educational toys to all HyperCity stores. This strategic tie-up will last over a period of one year, said a company press release.

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    HyperCity, at present operates 19 stores in cities like Mumbai, Hyderabad, Bengaluru, Bhopal, Ludhiana, Amritsar, Jaipur, Pune, Ahmedabad, Delhi and Noida

    Introduced for children above eight years of age, the company believes these toys will motivate children to learn facts and reap developmental benefits as they play. They are aimed at encouraging kids to think creatively and learn through scientific experimentation. A refreshing change from existing toys, this range involves kids in innovative activities and discovery of new things.

    Priced in between Rs 599 and Rs 5999, the range includes various kits and gear including human eye and human heart kit, electronic lab telescope and microscope, nature exploring kit, dinosaur toys, crystal growing kit, volcano and earthquake set, planetarium kit and interactive globes, added the release.

    —IndiaRetailing Bureau