With an aim to redefine distribution model, Vishal Retail, which operates 100 retail stores across 62 cities in India, plans to take its private labels to other stores to bring down costs and increase efficiencies, according to a senior official.
“It is still in the drawing board stage. Brand consciousness is evaporating with people looking for more value in their buys. The company is witnessing strong growth in fast moving consumer goods, both food and non-food categories. Also, to bring down the costs we will be outsourcing our distribution to third party players,” said Ambeek Khemka, group president, Vishal Retail.
Further, the company has also introduced ration card for consumers to buy monthly grocery and avail more offers on the in-house products.