After organising shows on the practice of ‘Shopper Marketing’ in Mumbai and Delhi, In-Store Asia, which organises expo, convention and awards on retail, has announced Bangaliuru to be the destination for fifth edition. The show will be hosted at Bangalore International Exhibition Centre during March 5-7, 2009.
Commenting on the move to bring the event to south India, Vasant Jante, project head, In-Store Asia, said, “After hosting four editions of the show in Mumbai and Delhi, we have decided to take the show to the south considering a healthy base of solutions providers and brands and providing the retailers of the region an ease to participate in our event.”
The convention will continue to focus on bringing together the best ideas, insights and information from the world of Shopper Marketing presented by some of the most advanced practitioners of the art from India and abroad, said a company press release.
The awards module titled ‘VM&RD Retail Design Awards’, which comprises 14 categories, also sees the inclusion of three new categories this time that include best lighting, best visual merchandising and best shopfitting, added the release.
—IndiaRetailing Bureau
