ADA Group’s flagship media and entertainment company Big Pictures have announced its tie up with US-based MGM and Hyde Park Entertainment to showcase ‘The Other End of the Line’. Produced by Ashok Amritraj and directed by James Dodson, the film marks first of its kind tie up, for the marketing and distribution of an American film, in North America.
Commenting on the venture, Jawahar Sharma, COO – International Film Business, Big Pictures, said, “Working with Ashok Amritraj and MGM has been a pleasure. This is truly an example of how film companies around the world are realizing how even in their home markets occasionally, they need to deploy special external resources to reach out to their target audience.”
‘The Other End Of The Line’ will use BIG Pictures’ and Reliance Entertainment’s extensive reach, to cater to a very diverse audience, that not only craves Hollywood or Indian cinema, but enjoys the perfect blend of both worlds, he further added.
Released on October 31, the film tells the story of a young Indian girl disguised as an American, played by Shriya Saran.