Home Retail Adlabs Cinemas is now ‘BIG Cinemas’

    Adlabs Cinemas is now ‘BIG Cinemas’

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    -led has re-branded its cinema chain Adlabs Cinemas as . The newly branded has been simultaneously positioned across company’s 73 theatres throughout the country with the tagline ‘Ab Bada Mazza Ayega’.

    Speaking to Indiaretailing, , COO, Adlabs Films Ltd, said, “The new brand has been designed by Singapore-based international creative agency Bonsey Design.”

    With strong presence in India and abroad, the Mumbai-based company operates 186 screens across India, whereas 215 screens are operational overseas, including 164 screens in the US and 51 screens in Malaysia.

    “The company is also the only film exhibition chain in India to offer , 3D and 6D formats,” added Dhingra.