Anil Ambani-led Reliance ADAG has re-branded its cinema chain Adlabs Cinemas as Big Cinemas. The newly branded Big Cinemas has been simultaneously positioned across company’s 73 theatres throughout the country with the tagline ‘Ab Bada Mazza Ayega’.
Speaking to Indiaretailing, Tushar Dhingra, COO, Adlabs Films Ltd, said, “The new brand has been designed by Singapore-based international creative agency Bonsey Design.”
With strong presence in India and abroad, the Mumbai-based company operates 186 screens across India, whereas 215 screens are operational overseas, including 164 screens in the US and 51 screens in Malaysia.
“The company is also the only film exhibition chain in India to offer IMAX, 3D and 6D formats,” added Dhingra.