Store Twenty One, retail arm of Grabal Alok UK Ltd, a flagship company of Alok Industries, has joined hands with Woolworths as its new partner. The partnership, besides witnessing opening up of 16 Woolworths high street stores, will offer Woolworths a maiden entry into the Indian market.
While, Woolworths is a Britain-based merchandise retailer of home entertainment, toys, confectionery, children’s clothing and home essentials, Alok Industries is amongst the fastest growing vertically integrated textiles solutions provider in India.
Meanwhile, as a part of the association, Grabal Alok has opened four stores in Clydebank, Harrow, Slough, Wrexham and Swindon and plans to open the rest of 12 stores over the next four weeks.
Speaking to the media, James Collins, Woolworths’ business development director, said: “It is a fantastic partnership that offers a host of benefits to both. Woolworths offers Store Twenty One fantastic high street locations and large volumes of customer traffic and Store Tweny One, an attractive customer offer.”
Added Findlay Caldwell, vice chairman, Store Twenty One, “Woolworths is a great partner for Store Twenty One with a strong value heritage and tremendous customer base. We’re delighted to the opening our new store to bring our latest fashion ranges at incredible prices.”