India’s leading beverage company, Parle Agro, launched a new juice — ‘Saint Juice’ — in a ready-to-drink beverage category. This new product is available in three variants – orange, mixed fruit and grape.
Speaking at the launch, Nadia Chauhan, director, Parle Agro, said, “Most juice brands that are available in the market do not communicate clearly whether they are nectar, 85 per cent juice or 100 per cent pure juice. Consumers are confused with what they are buying. Only 100 per cent juice is pure juice and has no added sugar, colour or preservatives. With ‘Saint Juice’, consumers do not have to think twice, as we have only 100 per cent juice and no nectars or drinks within our juice range.”
‘Saint Juice’ will be rolled out across India with a special focus on metros, mini-metros and the top three cities of every state, said a company press release.