Home Retail Reliance Retail, Citibank to form 50:50 JV

    Reliance Retail, Citibank to form 50:50 JV

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    After having forayed into a JV with for car finance, earlier this year, Citibank is learnt to form an all new 50:50 JV with -led .

    According to sources, the JV will aim to distribute Citibank`s consumer finance products such as loans and credit cards with several flexible and customised financing options at affordable rates,. Further, the JV is proposed to work as a non-banking finance company. The proposed JV is also expected to launch a couple of new co-branded cards.

    The JV will have an authorised paid up share capital of Rs 5 billion, to be shared equally between the two, adds a source close to the development.

    In the beginning, the JV would target Reliance Retail’s large customer base. Currently, Reliance Retail enjoys pan-India presence having over 1,000 retail outlets with a consumer base of around 4 million.