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    Reebok to introduce Classics

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    Reebok India has planned introduce their lifestyle fitness brand ‘Reebok Classics’ in India by opening around 70 outlets this year.

    Classics, to be endorsed by actor and cricketer , will cater to fashion aspirations of the fitness-conscious youth in the country.

    , MD, Reebok India, said: “We see more people interested in wearing stylised sportswear, and hence we will be rolling out up to 70 speciality lifestyle retail outlet stores by this year-end.”

    The Classics collection will include sportswear and designer apparel. The company expects revenues of around Rs 1,400 crore by this year-end.