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    Booster opens first India store

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    Canadian juice brand ‘Booster Juice’, through its India franchise Brand Calculus, has opened their first outlet in India at the mall in New Delhi. The company plans to expand its retail network in the country by opening several more stores in the near future.

    Confirming this to Indiaretailing, Fazle Naqvi, the man behind Brand Calculus, said, “This outlet is our first in India and we are planning to open some more in various other cities. The next Booster Juice outlet is slated to be opened in Bengaluru within a couple of months.”

    Targeted at the 18-35 years age group in SEC A and B, the outlet at Select Citywalk is spread over 525 square feet and retails the entire portfolio of Booster, including the brand’s health beverages.

    Besides standalone stores, the company is also considering retailing through kiosks in cities including Delhi, Mumbai and Bengaluru.

    The Fazle Naqvi-led Brand Calculus is also planning to introduce some other retail formats in India. Earlier, in an exclusive revelation to Indiaretailing, Naqvi said, “Talks are on with various foreign brands, and we shall be introducing some new food brands in India. We are also considering introducing quick-service restaurants soon, and are exploring possibilities in other segments like health and wellness, and fashion and lifestyle. Some new brands in these categories will be launched probably by next year.”

    — Satrajit Sen