Futurebazaar.com, the e-commerce model from Pantaloon Retail, plans to expand its brand portfolio by adding more product categories. The company has also planned to launch its redesigned portal soon.
“Wipro Technologies will redesign our portal. It will cost us around Rs 20 crore to relaunch the online store. The new look is important as we are expanding our product range and categories to accommodate more products. Thrust will be on regional brands,” said Sankarson Banerjee, CEO of Future Bazaar.
The company is also looking to add regional-language movies to its portfolio. Currently, the portal sells around 800 Hindi movie titles in addition to 400 regional titles. Besides, the company will also expand its range of books to include more regional publishers.
Futurebazaar.com presently retails around 5,000 products across 185 categories including consumer durables, home décor, apparel, mobiles, watches and accessories.