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    Indian Routes to promote retail destinations

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    , the company that runs the mall, will launch a specialised destination management company ‘Indian Routes’.

    Indian Routes is primarily a travel company with an aim to bring tourists from all across the globe to India and promote Indian retail destinations along with traditional tourist spots.

    The company will be managed by travel specialists – and Roma Satara. Joti, who is the company’s vice president and business head, has experience of working with some of the leading travel brands in the world.

    Speaking to Indiaretailing about the initiative, Joti said, “Indian handicrafts, textiles, haute couture and designerwear are popular among foreigners, especially Europeans, and shopping is an integral part of their trip. Through Indian Routes, we’ll introduce the upcoming modern retail formats along with other traditional retail destinations where tourists can find their admired products.”