Home Retail Debenhams to woo Indian consumers with Indian collections

    Debenhams to woo Indian consumers with Indian collections

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    UK-based department store has planned to tie up with Indian designers for creating an exclusive collection for its stores.

    “There are a lot of Indians in the United Kingdom, and if we select designers from India, we can cater well to this segment,” , international director, Debenhams, said in a statement.

    The company is in talks with several Indian designers and plans to introduce their designs in its stores. “We are in talks with around six designers, of which three are renowned and the rest are yet to make a name in the industry,” McAuley confirmed. He, however, declined to divulge the names of the designers being considered.

    According to McAuley, this endeavour will also provide the designers an opportunity to showcase their designs in the international market; Debenhams has 145 stores in the United Kingdom and Ireland. The company also operates around 10 Desire and 41 international franchise outlets in 16 countries outside the United Kingdom and Ireland.