MINC, an eco-friendly apparel brand for women, has opened its second outlet in Bengaluru.
MINC is an upcoming brand that is backed by a unique concept of promoting eco-friendly fashion and support the use of organic cotton. The brand retails apparel made of hand-woven/spun, organic cotton and vegetable-dyed fabrics. It also focuses on traditional craft like embroidery, kalamkari and use of sequins to develop popular ethnic clothing, viz. kurtas and kimono throws.
The brand is the brainchild of Mishan Design Point’s owners – Mini Shibu and Kochery C Shibu.
According to Mini Shibu, the brand owner, MINC’s aim is to revive the beauty of the hand-spun/woven garments and infuse skills of the traditional weavers and dyers with latest trends, colours and styles to promote a ‘green’ lifestyle.
“The vision of the company is to bring eco-friendly apparel to mainstream fashion,” said Kochery C Shibu.
MINC collections are competitively priced in the range of Rs 630-Rs 1,800.
The company plans to expand through South India until 2010, and open outlets in metros by 2013.
– Stella Paul, Bengaluru Bureau