Madura Garments, the apparel retail division of Aditya Birla Group, has planned a luxury lifestyle destination store for men on Bengaluru’s Vittal Mallya Road. Apparently, the country’s first luxury mall, The Collection, is poised to open in UB City at the same location.
Confirming this, Vikram Rao, business head, textiles and apparel business, Aditya Birla Group, said: “This luxury lifestyle store will be similar to the Barneys in New York or the Harvey Nichols in England. It will stock multiple global brands in the luxury and super-premium categories along with our private labels.”
According to Rao, the first store, covering an area of 17,000 to 19,000 square feet, will come up in October in Bengaluru and retail apparel and accessories, in addition to featuring an in-store juice bar and providing services of a salon, a tailor and dry cleaning.
With an investment of around Rs 270 crore, the company hopes to open 10 to12 stores in the next three to four years in cities including Mumbai and Delhi. “We are looking to open at least three stores between October and April next year,” Rao confirmed.