By opening a 10, 663 square feet outlet in the earth quake ravaged district of Bhuj in Gujarat, the Mukesh Ambani-led Reliance Retail Limited (RRL), has launched its eighth Relaince Super in the country.
Speaking to media at the launch, Raghu Pillai, president and CEO for operations and strategy, RRL “This is our fourth mart in the state and we will soon have another one at Gandhidham. We have more than 7,000 products here to cater to the entire need of the family. The idea is to give the best to the consumer at reasonable price under the comforts of one roof.”
Speaking about the impact of organised retail on traditional retailers, Nitin Bhatt, head, Gujarat area operations, RRL said, “This issue has been well studied by the national level economic research body and its report clearly states that there is still enough scope for co-existence of both modern and traditional retailers.” He said the only difference was that being in the organised retailing sector they could assure uninterrupted supply of the same quality products at reasonable prices