Home Retail Fastrack ties up with Radio One for co-branding

    Fastrack ties up with Radio One for co-branding

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    In a move to attract youth and promote , the watch and sunglass brand from , the company partnered with Radio One 94.3 FM, and for a day, rebranded the channels name as ‘ 94.3 FM – the station for the move-on generation.’

    This saw contests and promotions revolving around Fastrack’s latest theme of ‘Move On’ integrating with the radio station’s programming. Radio One 94.3 FM (a Mid-Day Multimedia and BBC Worldwide venture) also featured programmes around the theme such as ‘favourite dump lines’ and ‘tips to move on’.

    The co-branding exercise aimed at the youth was done in six cities — Bengaluru, Chennai, Mumbai, Delhi, Ahmedabad and Pune.