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    Women’s exclusive store from Reebok

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    To focus more on its women consumers, sportswear brand has opened an exclusive showroom selling womenswear in Chennai. This is the company’s first such retail outlet in South India.

    Targeting young women, the outlet will retail sports and casual wears and footwear.

    Announcing the launch, , director, marketing and products, , said, “This is our move to befriend our women customers. We will aggressively focus on women’s category and create new product lines.”

    Reebok presently operates around 700 retail outlets across the country.