Going bullish on its plans to open exclusive brand outlets throughout the country, Vimal, the flagship textile brand of Reliance Industries Ltd, opened the first Vimal exclusive store in Bengaluru, its sixth in the country.
Last month, sharing the company’s plans with Indiaretailing, Anand Parekh, president, textile business, Reliance Industries Ltd, had said: “We are in our first phase of expansions, and by the end of the second phase we want to accomplish a pan-India presence.”
At present, the company operates one outlet each in Ahmedabad, Bengaluru, Mumbai, and Chennai, and will add another one in Bengaluru this month. Besides, as part of phase I of its expansion, the company will open 24 new outlets this year, while in phase II, which begins in the next financial year, it plans to launch 18 stores countrywide.
Elaborating on the merchandise to be stocked, Parekh said that their stores will retail Vimal’s three sub-brands including Vimal Red, Vimal White and Vimal Black. The Vimal Red category includes regular formals; Vimal White is a casual range of apparel; and Vimal Black is a premium range.