Kishore Biyani-led Future Group, in association with Mumbai-based Sankalp Retail Value Stores, has rolled out a new shop-in-shop format called Imported Bazaar in Hyderabad. Sankalp Retail Value Stores is the master franchisee of Dollar International in India.
Announcing the launch, Soumitra Ghatak, chief executive officer, Sankalp Retail, said, “Imported Bazaar, as the name suggests, is conceptualised with an idea to showcase genuine imported products in different categories including food, confectionery, health and beauty, toys and fashion. All products will be priced between Rs 49 and Rs 699. The Indian consumer will now be able to buy branded products that, as yet, are not available in the country.”
The stores are spread across 1,000 square feet each, and will retail international brands from Kraft, Unilever, General Mills, Kellogg’s, Ferrero, Tony & Guy, and Quickburys.
With an investment of Rs 200 crore, the company plans to add 150 more Imported Bazaars by the end of the next financial year. “We will also be scaling up our standalone My DollarStore chain from 48 stores to 100 outlets in a couple of months,” Ghatak said.