Dell, the world’s second largest makers of personal computers, is planning to take the retail route in India by 2008.
“So far, we were concentrating only on the direct-selling model via the web and telephone, in order to ensure a positive customer experience that we could control and customise. But now we are looking at retailing our products and enterprise services, too,” Pallab Talukdar, director-enterprise business, Dell India, told the media on the sidelines of Infocom 2008 in Kolkata.
Dell has already tied up with a few retailers in Singapore and South Korea, and now plans to roll out its enterprise services and products along with consumer products such as desktops and notebooks at retail outlets in the country.
The company expects to do a business of around Rs 4,000 crore ($1 billion) by FY 2008-09.