Home Retail Walk-in apartments from Pantaloon

    Walk-in apartments from Pantaloon

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    From apparel and customer durables, to grocery and now homes, apparently wants to brand everything. The company will enter the real estate market by selling branded ‘walk-in apartments’ through its subsidiary, Home Solutions Retail.

    “These apartments will be ready to live in with well furnished interiors,” , chief executive officer, Home Solutions Retail, told Indiaretailing.

    Home Solutions Retail, with a majority stake, has already floated a joint venture with FH Residences, a Kolkata-based real estate developer.

    The company is looking for partners in other states for a similar venture.

    Targeting middle-income families, the two/three-bedroom apartments will be built in cities with a high level of economic activity.

    The company will advertise this concept in outlets and other retail chains from Pantaloons.

    – Satrajit Sen