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    Arisia Solitaire to go global

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    Shrenuj and Company plans to retail , a high-end diamond brand, on global turf. The company, this week, had acquired the brand form Diamond Trading Corporation (DTC).

    Confirming the developments to Indiaretailing, Pranav Bhargava, general manager, marketing and media communication, said: “We will focus on taking Arisia to the Middle East in particular and also market it globally.”

    Bhargava further explained that Arisia is a super luxury brand so the company has chosen Maharani as brand ambassador.

    Arisia Solitaire is priced at three lakh rupees a piece and above.

    Shrenuj is a Mumbai-based company that also owns middle-segment diamond brands Sveni and Bhavaya, which are priced in the range of Rs 30,000 – Rs 1.5 lakh.

    UK-based DTC is the world’s largest diamond mining and sales company. The company had recently sold its popular brand to .

    – Nabeel A. Khan