Home Retail Supply chain at Reliance to be airborne

    Supply chain at Reliance to be airborne

    By  
    SHARE

    has drawn up ambitious plans for strengthening its logistics and supply chain by putting into operation the Reliance Aviation aircraft by mid-2008.

    Reliance inks co-branding deal with TN's Pericot Meridian
    The alliance between RIL and Pericot Meridian will ensure standardised high quality products reaching end customers

    “The plan to use the aircraft to carry the perishable cargo is on the anvil and the details are being worked out,” a Reliance spokesperson told Indiaretailing.

    “Though it is too early to give the details, the plans are to ensure that our consumers get fresh supply within hours of the product leaving the field. This would also enable us to strengthen our supply chain, which is very essential in modern-day retailing, especially when it pertains to fresh fruits, vegetables and other perishable commodities,” the spokesperson said.

    Though company officials did not disclose how many aircraft would be used, the spokesperson informed that the aircraft earmarked for Reliance’s upcoming special economic zones () are also expected to be used for boosting the supply chain.

    The company’s plans include airlifting of fresh fruits, vegetables, exotic flowers and other perishables from rural business hubs (RBHs), using around 30-40 tonne cargo planes. They would haul produce across states in the country to retail outlets.

    Meanwhile, company sources said negotiations are on with state governments seeking permission and land for construction of small airstrips for the cargo liners to land.

    – Sri Krishna