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    14 Italian fashion brands to land in India

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    , a Hyderabad-based start-up formed with a definitive focus on retail fashion trade, is set to bring 14 top-line Italian brands to India.

    The company has signed exclusive tie ups with 14 Italian companies, which do not outsource their apparel and carry a true made in Italy tag on their brands.

    “Unlike other Italian brands, these companies will manufacture lighter clothes customised to the Indian climate and tastes, akin to the Indian pizza story. We are also negotiating with six to seven more Italian companies, whose brands will soon be added to the present product line,” said Manoj Saraogi, chief executive officer, Alta Moda.

    The brands include , , , Primvera International women’s collants, leggings and stay-ups, Bellali, a classic clothing that concentrates mostly on very formal wear and Nemo, a trendy high-fashion and fun clothing brand that never offers the same designs for more than 30 days.

    These products will be priced in the range of Rs 3,000 to Rs 30,000 for women and Rs 5,000 to Rs 50,000 for men, while accessories start from Rs 1,500.

    On the company’s retail format, Saraogi said the company planned to open 50 multi-branded exclusive stores in the first year in the range of 500 sft to 5,000 sft in all the state capitals and major metros, each entailing an investment of Rs 80 lakh. The first flagship store would be opened in Hyderabad on January 15, 2008.

    “Ninety per cent of these stores would be via the franchisee route. In the first year, we expect gross sales of Rs 120 crore from these stores. The chain of outlets would be scaled up to 225 in the next three years,” he added.