The VIP Group’s brands will now be retailed through Green Room – Ultimate Comfort Zone, the upcoming chain of exclusive brand stores. The retail chain will operate under Maxwell Industries, a part of the VIP Group.
Green Room – Ultimate Comfort Zone concept was successfully tested by the company in its Kolhapur store.
Taking the franchise route, the company will open 250-300 exclusive stores in different formats across the country.
The objective with the retail stores is to provide wider choice of products on account of better shelf space and mind share of customer, according to the company.