Mobile retailing is on the rise in India as the country sold 24.5 million units of mobile phones out of 101.8 million units sold in entire Asia-Pacific region, in third quarter of 2007, says Gartner.
The sales are believed to be driven by stimulated sales of replacement phones and fierce competition among operators of global systems for mobile communications networks in India.
As the worldwide mobile phone sales grew 15 per cent in third quarter of 2007, Asia-Pacific saw a 26 per cent increase as compared to the same in 2006. In Eastern Europe, the Middle East and Africa, the sales reached 49.6 million units in the third quarter, a 3.5 per cent increase from the same period last year.
“Even though relatively few models were introduced this quarter, overall sales exceeded expectations. Mobile phone sales were mainly driven by strong performances in Asia-Pacific and Eastern Europe,” said Carolina Milanesi, research director for mobile devices research at Gartner, UK.