Amara Raja Batteries Ltd (ARBL), the technology leader in industrial and automative batteries, has launched their retail store Powerzone at Mettupalayam in Coimbatore district, Tamil Nadu. More than 30 Powerzone stores have been launched throughout the country, providing complete power solutions to the consumer.
“Our target is to have at least one Powerzone outlet in every taluk headquarters in India in the next two years. About 50 Powerzones will be opened in Tamil Nadu by the end of December 2007. Going ahead, Powerzone will also offer other power-related products, which will be sourced from reputed international sources,” said Jayadev Galla, managing director, ARBL.
Ganesh Swaminathan, head, Automative-Marketing and Sales, ARBL, said that the number of Powerzone outlets will touch 500 by 2007-08, and that Powerzone products will be priced to match the current local offerings.
The Powerzone network of stores is a franchise model offering a ready-to-roll packaged business, fully supported by ARBL through investments in IT infrastructure, products and brand building, while the local business partner will bring in local infrastructure and product investment.
Powerzone retails automative and power-related products for rural households and shops. It claims to be a one-stop shop offering a platter of products, including batteries and home UPS.
– Bengaluru Bureau
