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    Emami to consolidate under one umbrella

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    which runs retail businesses under the banner , and (drugstore retailing), plans to consolidate its businesses under one umbrella and go for a corporate brand makeover.

    “We have decided to create a single identity, Emami,” said its director, .

    The group is into FMCG, retailing, healthcare, real estate, bio fuel, paper, cement, personal beauty and SEZ development, among others.

    Elaborating on this, Goenka said “the industry knows us as an FMCG player. People hardly know that Emami is into many other businesses.”

    Emami’s design partner Evolve Creative, a London-based firm, is re-designing its corporate brand.

    The group is running its retail businesses under Emami Retail Private Ltd, Real Value Projects Private Ltd and Frank Ross Ltd (drugstore retailing) and plans are that it would merge first two arms into the third one and make it group’s flagship retailing arm.

    Goenka said the company’s fairness cream for men, Fair and Handsome, is doing very well.

    “Our realty arm has identified 10 projects comprising four IT parks, three shopping malls and residential complexes in Kolkata, Coimbatore and Hyderabad,” he said.