Home Retail Vimal opens revamped outlet in Bangalore

    Vimal opens revamped outlet in Bangalore

    By  
    SHARE

    , the textile brand of Ltd, yesterday unveiled its redesigned exclusive store in Bangalore. This follows the opening of its first revamped outlet in Ahmedabad earlier this month. As part of its brand re-launch strategy, Vimal will be launching 24 exclusive stores in one year in Mumbai, Bangalore, Chennai and Kochi, among other locations. Additionally, RIL will set up 200 franchisee-run stores across India.

    RIL's Only Vimal gets US patent for DEO2 process technology
    DEO2 process innovation allows it to process wool, rayon, polyester, polyester/viscose, polyester/wool and other combination fabrics with anti-microbial coating

    “In our brand re-launch strategy, we will be revamping everything, from the fibre to what is finally presented to the consumer,” said , president, Textile Business, RIL.

    These outlets will not only offer latest fabrics for premium menswear, but also men’s apparels including shirts, jackets, trousers and accessories.

    “About 70 per cent of the urban people now prefer ready-to-wear garments, and of this, 55 per cent is branded. Our strategy is to offer innovative and premium products at great prices to cater to this segment,” Parekh added.

    Men’s apparel will be available in sub-brands – , which will have apparel in the popular pricing segment; will offer premium, trendy apparel; and , with exclusive fine-crafted apparel, designed in Italian fashion.

    The new stores will also offer facilities such as custom tailoring and styling. For this, the company has collaborated with Italian fashion designers for training tailors in latest fashion and style. It has so far trained 110 tailors and has a target of training 500 more in the coming year.

    – Bangalore Bureau