As part of its Southern India expansion plan, Reliance Fresh opened its first outlet outside Chennai in Tamil Nadu at Ramanathapuram in Coimbatore on October31. It will soon be opening such outlets in Madurai, Salem, Tiruchi and Tirupur,
These outlets would have an area of about 2000 to 2500 sq. ft. manned by 30 trained sales associates, company officials told indiaretailing.com
The aim of setting up these retail outlets is to provide consumers quality products with a wide choice and at an affordable price. The idea is to focus on competitive offerings to Indian consumers in all its products and services across all verticals, the officials said..
The company launched its Reliance Fresh stores in Hyderabad in November last and has 343 stores across the country including 39 in Chennai. With its farm-to-fork strategy. Reliance aims to be a major contributor to the Indian retail revolution.
The opening of these outlets comes close on the heels of Reliance Fresh having to bring down the shutters in Uttar Pradesh, Kerala and Orissa where there had been widespread protest by smaller retailers that their business was being threatened.