The new outlets will sell the company’s fuel products and offer non-fuel facilities like shopping, entertainment and eateries.
“We are planning to open around 250 outlets, each having a ‘dhaba’ kind of ambiance, offering shopping and entertainment experience,” said Subankar Sen, BPCL’s senior manager of allied retail business.
“At present we have 16 such outlets across the country, each with 40 per cent fuel-based business and the reminder comprising non-fuel activities like shopping, entertainment and eateries. The company is primarily focusing on urban areas, keeping in view the increasing number of people traveling on highways, and travelers becoming more demanding,” Sen added.
“The outlets will mostly be built on highways and land requirement for each unit would be about five acres. The cost of the project is pegged at Rs 6 billion”, Sen said.