Home Retail Amar Raja batteries to have 500 retail outlets in rural areas

    Amar Raja batteries to have 500 retail outlets in rural areas

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    Automotive batteries manufacturer has chalked out an ambitious plan to open 500 stores which is its new retail store format in rural areas during the current financial year.

    “Our target is to have at least one Powerzone outlet in every Taluk headquarters in India in the next two years”, said Managing Director Jayadev Galla of Chennai-based Amara Raja batteries.

    The Powerzone network of stores is a franchisee model offering products produced by the company under one roof.

    The company launched a Powerzone store at Chotuppal, about 50 kms from Hyderabad, and proposes to open 40 such stores in Andhra Pradesh by December 2007. It has so far launched 30 such stores in various parts of the country.

    All powerzone stores would be connected through an information backbone to a central hub, for efficient planning, management and stocking, said Paul , national manager-retail, Amara Raja.