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    Hewlett Packard enters service retailing

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    In an effort to capture the potential of digital photography, mobile phone and digital camera market has announced to enter retail photo printing market.

    The company launched its consumer online photo service in India.

    The (RPS) will offer end-to-end digital photography services and the HP Snapfish website could store and share unlimited number of photos free of cost.

    , GM, Consumer Sales, ; (IPG), said: “By establishing a footprint of 3000 retail photo outlets with HP Retail Photo Solutions by 2010 and photo delivery through Snapfish across India, we hope to change the dynamics of the photo printing market.”

    Snapfish will offer consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints for as low Rs 2.95 (4×6 size). Snapfish will also provide for delivery of printed photos at the doorstep of the customer through HP outlets.

    The RPS services will provide high quality photos lasting five times longer than traditional photos, he said. Consumers could also print photos on key chains, mugs, t-shirts, mouse pads, photo greeting cards, posters, calendars and coasters at HP Retail Photo outlets or place orders on Snapfish website.

    , Director, Retail Photo Solutions, IPG, Hewlett Packard Asia Pacific and Japan, said with RPS, HP hoped to provide a profitable business proposition for the retailers by driving down costs and offering their customers more choice, improved flexibility, better quality and prices.