In an effort to widen its customer base in a competitive environment, Mango, a popular Spanish label for womenswear and accessories, has reviewed its pricing policy.
In India, the brand’s prices have been reduced by about 25 per cent, bringing down the starting price point for basics to Rs 390, from Rs 690. The high-end Mango collection, excluding combinations, can go up to Rs 10,000.
“Mango worldwide has reviewed its pricing policy, so for India too the prices have come down by about 25 per cent. Consequent to the reduction, we are catering to a wider customer base,” Suresh D Bhatia, country head, Major Brands (India) Pvt. Ltd, told Indiaretailing.
Mango primarily targets 15-35-year-old fashion-conscious women in the middle to high income group.
At present Mango retails through four stores, two in Mumbai and one each in Bangalore and New Delhi. On an average, all these stores witness 80 per cent conversion rate.
“One Mango outlet in Hyderabad is expected to open early next year,” confirmed the company official.
The brand also unveiled its fall ’07 collection including transformed coats that have shorter sleeves along with thick sweaters as also flowing dresses combined with leggings and high-ankle boots. Accessories like wide belts, gloves, imitated fur and mink are also included.
– Ranjan Kaplish