Café Coffee Day (CCD), a division of the coffee conglomerate Amalgamated Bean Coffee Trading Co. Ltd, has announced its expansion plans in the international market with the opening of 30 outlets in Europe in the next two years. The company is also planning to open around 300 more coffee outlets in India.
“CCD will be present in 50 international locations by end-2008. We have plans to open 30 cafés in the European continent. Also, we will add more cafés in cities like Karachi and Lahore in Pakistan,” Simran Sablok, senior marketing executive, Café Coffee Day, told Indiaretailing.
The company recently opened an outlet in Austria and is planning to open more cafés in the Middle East, Eastern Europe, Eurasia, Egypt and Southeast Asia in the coming months.
“By the end of next year, we expect to increase the number of Cafe Coffee Day outlets in India to 750 from the present 450. We have tied up with petroleum companies like BPCL and HPCL for opening our coffee outlets at gas stations owned by the respective companies along highways across India. Also, we will open many more outlets away from the gas stations along the highways,” Sablok informed.
The company currently sources coffee from 11,000 small growers in India, with cultivation spread across 5,000 acres of coffee estates. Café Coffee Day pioneered the café concept in India in 1996 by opening its first café in Bangalore.
– Vishnu Rageev R, Bangalore Bureau