Bombay Dyeing is set to introduce its popular home textile brand in the overseas markets. The company has tied up with Rivoli, one of the UAE’s leading luxury retail chains, to enter the West Asian market.
The brand’s first flagship store, measuring 4,000 square feet, will open in Dubai in three months.
The company plans to launch two flagship stores and eight shop-in-shop outlets in the UAE.
“The company has chosen the UAE for overseas expansion as the region includes a large chunk of the Indian diaspora,” said, S K Gupta, executive director, Bombay Dyeing,
Apart from the regular bed and bath merchandise, the store will offer customised collections in the region. It will also introduce its exports lines in the region as it attracts customers from the European countries.
Bombay Dyeing would also expand its retail network. It will open 100 company-owned showrooms in the next two years, with 20 expected to come up this financial year.
The company will invest Rs 60 crore to revamp the network of 450 franchisee stores. The company’s textile division aims to clock a turnover of Rs 375 crore by the end of this financial year.
Based in Dubai, Rivoli currently operates 215 luxury retail outlets in the UAE, Bahrain, Kuwait and Qatar. In India, the company has put a thrust on its premium segment, which is driven by the booming home decor market. It has developed a couture range, conceptualised by the renowned fashion designer, Sabyasachi Mukherjee.