After launching Park Avenue line for womenswear, Raymond Limited have launched a line for women’s ready-to-wear through their brand ColorPlus as well. ColorPlus Woman offers five lines of clothes and accessories and includes an assortment of shirts, trousers, dresses, capris, t-shirts, skirts, jackets, denim jeans and some more product range. The five lines have been segregated into daywear, sporty casualwear, outdoorwear, business casualwear and eveningwear.
From the estimated Rs 2,700 crore premium womenswear market, ColorPlus Woman is seeking to capture a significant share of the Rs 800 crore premium women’s western casualwear market, which is estimated to be growing at 20 per cent annually. To support the marketing and retail plans, a new advertising campaign will be launched with a ‘True to your nature’ theme.
The brand will be retailed through the ColorPlus flagship stores, exclusive ColorPlus Woman Stores, MBOs and large-format stores across India.