Home Retail Amul: Utterly — butterly — watery

    Amul: Utterly — butterly — watery

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    From milk to butter, to shakes, and now water… evidently, the pressure of rising input costs in its dairy products business has compelled to enter the bottled water segment.

    Amul defends TV commercial; accuses HUL of resorting to frighten
    He further said HUL had dragged Amul to Advertising Standard Council of India (ASCI) last year objecting to the latter's move to distribute pamphlets on the same issue, but the ASCI ruled in its favour

    The proposal has been put up by the , one of the 13 district unions of the cooperative giant.

    Board Amul will meet on October 1 and is expected to approve the proposal, besides inviting expression of interest and issuing tender for the packaging of bottled water.

    Amul, with an extensive retail network of close to five lakh outlets across the country, is planning to bring in the brand of water in 200 ml pouches as well as one litre, five litre and 20 litre pet bottles.

    According to estimates, the total size of packaged bottled drinking water business in the country is about Rs 1,800 crore and is poised to grow at 40 per cent every year, to Rs 2,200 crore by 2010.