RAMMS India Pvt. Ltd, a part of the Bangalore-based communications company MAA Group, has announced a strategic alliance with JC Williams Group (JCWG), one of North America’s leading retail consultancy firms. To be called RAMMS-JC Williams Group India, the association will combine expertise of both companies to offer a stronghold of innovative solutions to provide end-to-end retail consultancy.
Part of Interpublic Group, the MAA Group comprises MAA Communications Bozell offering advertising services, Sabre Marketing Services offering direct marketing, Corporate Voice | Weber Shandwick offering public relations, Sirius Communications providing below-the-line advertising, TAG Media Network offering in-store television services, and RAMMS India providing retail marketing services.
With over 30 years of global retail experience, JCWG offers mall management, retail operations, merchandising and productivity, and retail training and development. “This partnership brings together RAMMS’ knowledge and experience of working with Indian brands and retailers with JCWG’s global, creative and in-depth knowledge of retailing and marketing, including up-to-date know-how and techniques to make retail operations better and more profitable,” commented R Kannan, president, RAMMS India.
Changing lifestyles and strong income growth mark the rapidly expanding pace of retail in India. Combined with a revolutionary change in the concept of shopping with the advent of the ‘mall culture’ and hypermarkets, retail has become the country’s leading industry accounting for over 10 per cent of India’s GDP and around 8 per cent of total employment. With organised retailing growing at 25 per cent annually, the need to understand consumer needs and translate them into strategic and innovative solutions for the retail industry forms the framework of the partnership between the two companies.
Leveraging service capabilities of both companies, this partnership aims at providing improved service offering to clients on retail and related services.