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    Rex Mehta of Dollarstore Corporation will deliver his favourite subject at IRF 2007

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    , CEO and founder of California-based , will talk about customer satisfaction – ‘Total customer experience’ – at , on September 5, 2007.

    An expert in worldwide retail and wholesale merchandising, Mehta’s career spans over 30 years across leading multimillion-dollar enterprises. He has been closely involved in worldwide product sourcing, product development, manufacturing, production control, merchandising, branding, design and graphics, licensing, advertising, marketing, finance and import/export sales. Also acknowledged as an e-commerce , he is credited with the establishment of the portal Dollarstore.com four years before today’s internet commerce become popular.

    India Retail Forum 2007 will be hosted with global industry participation on September 4-6, at the Renaissance in Mumbai.