Home Retail Adani Group tie up with Gulf retail chain

    Adani Group tie up with Gulf retail chain

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    , a part of the Rs 18,000-crore , has tied up with a Gulf retail chain for supply of edible and hair oils in India.

    AWL, a 50:50 joint venture between and the Singapore-based Wilmar International, had launched Fortune Naturelle, a brand, in December 2006. The brand captured four per cent market share.

    Recently, the company had entered into an agreement with the Lal’s supermarket chain, which has about 50 outlets in the countries of (GCC). The company will supply oil to Adani under the brand name Daily Fresh.

    Adani manufactures edible oils under Fortune brand – sunflower, soyabean and groundnut (pure and refine categories) – and is aiming to capture at least 10 per cent, or 15,000 tonnes per annum, of market share in India by 2010.

    AWL witnessed Rs 2,700 crore turnover last fiscal. It had roped in Bollywood actor as its brand ambassador for coconut oil. On the whole, India produces nearly four lakh tonnes of coconut oil annually, of which 2.5 lakh tonnes are used as edible and the balance as hair oil.