Home Retail Bata will open 200 new stores

    Bata will open 200 new stores

    By  
    SHARE

    India Ltd plans to add 200 new stores to its retail network across the country over the next two years. The stores will be launched under the company’s new retail model that classifies stores into four formats – stores, city stores, super stores, and , according to a company release.

    Bata renews focus Gen Y, lines up youth-oriented launches
    Besides brick & mortar retail, the company is also focusing on online sales through its own portal Bata.in and several other channel partners

    Bata recently opened a flagship store and a super store in Thane. Modelled after the international Bata stores, the flagship store is spread across a lavish 4,800 square feet, while the super store has an area of over 6,000 square feet.

    “These stores offer customers a comfortable and trendy shopping experience in air conditioned comfort. The large format enables proper display of the shoe line, which has over 200 new designs on offer,” the release said.

    The company also announced the opening of its new flagship store in Thiruvananthapuram, Kerala. Spread across an area of 3,500 square feet, the new store offers customers the company’s entire range of footwear, including over 200 new designs.

    Bata is the largest footwear retailer in India with more than 1,100 stores.

    – Bangalore Bureau