Spectrum Jewellery Pvt. Ltd, a Joint venture between Gitanjali Group and Sanghvi Exports, has partnered with Hindustan Petroleum Corporation Ltd (HPCL), creating an exclusive opportunity for their customers to fill their gas tanks and adorn themselves with gold and diamonds from the exclusive Sangini jewellery outlet at HPCL.
Film actor Tanushree Dutta, Dharmesh Bothra (COO, Gitanjali Group), Mehul Modh (CEO, Spectrum Jewellery Pvt. Ltd) and SP Chaudhry (executive director – Retail, HPCL) inaugurated the first-of-its-kind convenience store (C-Store) at HPCL pump, SV Road, and Turner Road Junction, Bandra (W), in Mumbai. The showroom spread across 1,500 square feet features designs under the brand name of Sangini.
The new store will also embark on a novel initiative – The Heritage Value Program. This will entitle the customers to participate in a programme whereby they will be entitled to get back the full value of their purchase of diamond Jewellery after a time period of 18 years. A purchase of Sangini Jewellery worth Rs 20,000 in a single instance or via a series of smaller purchases will qualify the customer for membership into the programme. This will be applicable for all future purchases the customer will make at any Sangini outlet across India. If the customer/s opts to have an early exit, he/she may do so after 12 years and in this case they will get 50 per cent of their purchase value back after 12 years.
“This agreement with Hindustan Petroleum has allowed Gitanjali Group to expand its retail foray, making jewellery shopping a convenient experience. The opening of the first Sangini-HPCL convenience store in Mumbai is another step towards providing our customers with a jewellery array at their disposal,” said Mehul Choksi, chairman, Gitanjali Gems.
With the opening of the C-Store, the Gitanjali Group continues its thrust growth into retail jewellery business by rolling out multiple brands and retail formats meeting different scale of economies across India.
Sangini was one of the flagship brands launched in India by Diamond Trading Company (DTC). It entered the market in 2004, and was run by seven sightholders till 2005. It has since been taken over by Spectrum Jewellery.
With two coastal refineries, an extensive infrastructure including cross-country pipelines, depots, terminals and bottling points, and a network of more than 7,500 retail outlets all over the country, HPCL has been meeting the energy needs of millions of Indian consumers for over 30 years. During the year 2006-07, HPCL recorded a turnover of more than Rs 90,000 crore and is classified as one of the Fortune 500 companies.
– Bangalore Bureau