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    PVR looks eastwards

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    This financial year will witness the Rs 180-crore multiplex chain foraying into eastern India. is looking at locations like Rajarhat, Howrah, Siliguri, Durgapur and Orissa, and plans to effectively tap the opportunities in tier II and III cities with low ticket-price multiplexes under the Talkies brand. Over the next 2-3 years, a series of screens will be launched simultaneously. The investment is stated at Rs 2.5 crore per screen. currently operates 80 screens across the country.