Home Retail Bata and Reliance Retail in tie-up talks

    Bata and Reliance Retail in tie-up talks

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    It is reported that is in talks with , the oldest organised retailer in India, for a tie-up. This is a strategic part of Reliance’s plans to get into footwear retailing.

    Bata renews focus Gen Y, lines up youth-oriented launches
    Besides brick & mortar retail, the company is also focusing on online sales through its own portal Bata.in and several other channel partners

    Industry sources are already touting it as one of the biggest tie-ups in Indian retail, if it goes through. A tie-up will mean that the 1,000-plus Bata showrooms across India will retail the footwear brands planned by Reliance, and Bata brands, in turn, will find space on Reliance Retail shelves.

    The foray into the footwear segment envisages a turnover of Rs 3,000 crore in three years. In charge of this vertical is G Sankar, who was formerly MD, .