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    ABRL to use its own brand name

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    (ABRL) will drop the name of brand from its 170 stores in the southern part of the country and use its own brand name. ABRL is planning to roll out its retail outlets across the country by next year. The decision to use its own brand name is because of the high recall value and goodwill that the Birla brand has in the market.

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    The group has over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

    Trinethra has used different names in different states. In Tami Nadu and Andhra Pradesh it used the Trinethra brand, and in Kerala it used the brand.