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    Subhiksha to vJive

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    and Networks, India’s largest broadband out-of-home media & digital signage network, have announced that the former will deploy the ’s out-of-home solution for its stores across the country.

    vJive, according to the terms of the agreement, will provide each Subhiksha store with audio-visual banners, which will show advertorial content to shoppers. The execution of the agreement for 650 Subhiksha stores will be done in two phases.