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    Creative Talent Attracted To Retail Industry

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    Brand business is huge in industry, and designing and establishing a brand is where all the creative and innovative skills are required. Now that’s where the top-level creative talent is getting attracted.

    Recently, well-known advertising professional, , President and COO, McCann Erikson, has decided to join the Kishore Biyani owned . Sanjay join as MD & CEO of the Future Brands – a soon to be launched company, which besides functioning as a custodian of private Future brand labels will also be supervising the licensing and promotion of about 50 of the Brands.

    In another instance, Rama Bijapurkar, a leading marketing consultant, has also consented to join the board of Future Brands as chairperson. Both, Bijapurkar and Desai are IIM-Ahmedabad alumni.